Website

The website I've chosen to do my paper on is alloy.com. I've seen the catalog for Alloy's clothes and other items, and the website is not what I expected at all. It has a teen-magazine feel, and seems like celebrity gossip and quizzes actually take the place of trying to sell its different clothes, shoes and accessories for young women. The site is good at grabbing attention of its intended group, young girls and women probably from their early teens to early twenties, but not focusing on its products. I initially thought the site would be completely about selling items, but its slogan says otherwise: "top teen site for fashion, celebrities, horoscopes, and quizzes". The option to shop is still offered on the site, just not prominent on the page.